- Client: Robertson Winery
- Event Type: Expo
- Competition: Win 12 Months Supply of Sparkling Wine
- Dates: 6 – 8 September 2012
- Duration: 4 Weeks
- Number of units: One plus printing option
- Facebook Likes as at 6 September: 3
- Facebook Likes as at 8 September: 468
- Increase by: 465 / ?????? % Increase
- Total photographs captured: 443
- Total unique emails captured: 467
From the collection of the data, photographs and feedback received from the general public, we feel that the activation was successful and effective.
The inclusion of props certainly added another fun dimension.
467 Unique emails captured certainly represent a good solid marketing data base of potential customers who have voluntarily opted in, and are receptive to receiving future marketing initiatives from Robertson Winery.
"Do what you DO SO WELL that they will want TO SEE IT AGAIN and bring THEIR FRIENDS" Walt Disney
Established in 1941, Robertson Winery celebrated their 70th Birthday in 2011. The winery had its humble beginnings in a charming missionary church on the outskirts of Robertson, and its history is closely linked to that of the town. Robertson, established 1852, were named it in recognition and appreciation of the many services of Dr William Robertson, a Scottish minister who arrived in South Africa in 1822.
During the late 19th century the worker community that occupied the land where the Robertson Winery now stands built a stone church and their congregation was serviced by missionaries. When Robertson Winery was established in 1941, the small church was no longer in use and the winery acquired the building for its winemaking and cellaring operations.